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Our History

BEAUTYFAIR 2012

For more than 20 years in the market, Carla Bianchi Communication Department is recognized for performing multiple actions for dissemination to the media. Objectively and personalized dissemination strategies are created according to the needs of each client.

Carla Bianchi Consulting has expertise in various areas such as: beauty (in professional segments, retail and perfumery), health, spa & wellness, business, health food, fairs & events, childcare and fashion.

Some differences are:
- Work closely with the client as well as a way to suggest actions and the best dates for product launch;
- Whenever possible, we recommend our customers to source for journalists in television programs and events;
- Work strategic in order to create suggested agenda for each unique and differentiated communication vehicle, seizing opportunities (topics) of the moment;
- Survey of information about the area of ​​each customer, in order not to disclose only the product and contextualize releases;
- Organization of exclusive events and actions;
- Visits to the newsrooms of major media outlets to maintain close contact with key journalists;
- Monitoring at fairs and events, inviting the press to visit the booth of the client;
- With extensive expertise in the beauty segment, we know the key players in the area, which facilitates and expedites the development of labor and maximizes outcomes for clients;
- Development of actions / disclosures and direct marketing to trendsetters such as doctors and beauty professionals.

Carla Bianchi28 years in the segment advisory Press, Bellizia Carla Bianchi is director and founder of Carla Bianchi Office of Communications. Formed in advertising, radio & TV and journalism, she is a graduate degree in marketing and held a course in business communication from Syracuse University (NY).

He has worked as a freelance journalist for the newspaper Folha de S. Paul and the magazine VOGUE Brazil. As a publicist, Carla has a portfolio national and international clients such as Beauty Fair, The Apothecary, Lee Jeans, L’Occitane, Wella, L’Oréal Professionnel, Redken, Matrix, Deva, Davines, Keune, CHI, Biosilk, hairdo, Impala, World,  De Beers – diamond-mining and Pivot Point.

In order to broaden the dissemination and knowledge of their customers, Carla visited Cosmoprof Bologna and Premier Orlando, two of the most important fairs in the world of cosmetics. Also met Davines headquarters in Parma, Italy, and made an exchange at the headquarters of Lee Jeans in New York.